Detrola by Shinola The Pride (Limited Edition)
WE SEE YOU
The Pride Detrola is thoughtfully designed to celebrate the bold, beautiful expression that is Pride, honor the lives and loves that made it possible, and bring awareness to the progress still to be made for LGBTQ+ folks around the world. Limited to 1,969 pieces to commemorate the historic Stonewall riots, this watch is made with love and built to last. Just like Pride.
A translucent case, mirror dial, and clear strap reflect the wearer—a reminder that no matter how you identify, you’re worth celebrating for you. Whether discos or rodeos are your thing; whether you’re out and loud or still waiting for safe harbor; whether you’re Gen Z or the Greatest Generation; here’s lookin’ at you.
The accompanying rainbow nylon strap is equally well-suited for parades or weekdays.
To back up our commitment to the community, Shinola is pledging $120,000 to Ruth Ellis Center and SAGE. Founded in 1999 and named in honor of a resilient Detroit icon, Ruth Ellis Center works to create a supportive environment and community with LGBTQ+ young people. SAGE leads in addressing issues related to LGBT+ aging. In partnership with its constituents and allies, SAGE works to achieve a high quality of life for LGBT+ older people, supports and advocates for their rights, fosters a greater understanding of aging in all communities, and promotes positive images of LGBT life in later years.
Visibility has always been a cornerstone of Pride—for us to see one another and be seen. But for every LGBTQIA+ person in a space where they're celebrated, there's another for whom it still isn't safe to be out.
The Pride Detrola's translucent case and mirror dial reveal and reflect the wearer—a daily reminder to celebrate you for you. Two bands tell the story of pride: A rainbow nylon strap for sharing solidarity, and a clear silicone strap to honor the identity that's uniquely yours.
Wear both with pride—knowing you're seen for who you are.
To back up our commitment to the community, we're pledging $120,000 to Ruth Ellis Center and SAGE—two organizations creating and connecting safe, proud, and strong communities for LGBTQIA+ folks.
A Movement Made to Last
The Pride Detrola feature the Argonite 705 movement. This high-accuracy quartz movement, which is hand-assembled in Detroit with Swiss and other imported parts, drives the hours, minutes, seconds and calendar aperture with precision.
A Show of Strength
Crafted from TR90 resin, a material known for its strength, this translucent 43mm case is anchored by a stainless steel core. The dial is protected by a double-domed K1 crystal, the hardest, most durable mineral crystal.
The Pride Detrola features a reflective mirror dial and is accented with white numerals and indicies, Super-LumiNova on the hour and minute hands, a seconds hand a calendar aperture.
It’s All You
Soft and flexible, the clear silicone strap offers a comfortable fit and is easy to wear. Sway it out for the six-striped rainbow nylon strap, an homage to the iconic flag created by Gilbert Baker as a symbol of solidarity and identity.
Just like Pride, the packaging for this Detrola is one part party, one part protest, and a whole lotta fun.
Nurture The Future,
Honor Your Elders
Shinola is pledging $120,000 to Ruth Ellis Center and SAGE. Ruth Ellis Center has established a national reputation for quality and innovation in providing trauma-informed services for LGBTQIA+ youth and young adults of color in Detroit. SAGE is a national advocacy and services organization that's been looking out for LGBTQIA+ elders since 1978, building welcoming communities, and sparking national conversation to ensure a fulfilling future for all LGBTQIA+ people.
|CASE BACK PLATE||Signature Iconic Caseback Plate with Laser-Etched Serial Number|
|CASE THICKNESS||12.15 mm|
|MOVEMENT TYPE||Three Hand Date|
|DIAL COLOR DETAIL||Mirror finish|
|BAND MATERIAL||Silicone Strap|
|STRAP TYPE||Quick Release|
|STRAP LENGTH||115mm x 75mm|
|STRAP COLOR DETAIL||Clear|
|CASE MATERIAL||TR90 Resin|
|CASE PLATING||TR90 Resin|
|CROWN PLATING||Stainless Steel|
|BUCKLE PLATING||Stainless Steel|
|DEPTH RATING||5 ATM|
|CRYSTAL||K1 Double Dome|